In 2025, Telegram remains one of the most dynamic platforms for businesses and content creators looking to grow their audience and engage with users. With over 900 million active monthly users worldwide, Telegram offers diverse opportunities for both organic and paid traffic strategies. This article delves into effective methods to leverage Telegram, including organic growth techniques, seed campaigns (seeding), and a detailed examination of Telegram Ads, the official advertising platform.
The Growing Importance of Telegram in 2025
Telegram has transformed from a simple messaging app into a multifaceted platform for communities, content sharing, and business operations. Key features like private and public channels, groups, and bots make it a unique environment for marketing. As the competition for attention grows, businesses are increasingly combining organic and paid strategies to maximize their impact.
The Telegram audience is growing rapidly, so launching advertising campaigns on the platform can be considered a significant investment for the future.
In this article, we will look at the current strategies for promoting your business in Telegram.
Organic Growth Strategies in Telegram
Organic traffic remains a powerful way to build a loyal and engaged audience on Telegram. Here are some proven strategies for organic growth:
1. Creating High-Quality Content
Content is king, even on Telegram. The most successful channels and groups consistently deliver value to their audience. This includes:
- Exclusive insights: Share unique content unavailable on other platforms.
- Engaging visuals: Use infographics, videos, and animations to attract attention.
- Interactive polls and Q&A sessions: Foster engagement and keep users active.
2. Utilizing Bots
Telegram bots can enhance user experience and automate tasks such as:
- Sending personalized updates.
- Conducting surveys.
- Providing customer support.
- Gamifying interactions to improve retention.
3. Collaborating with Influencers
Partnering with influencers or popular Telegram channels in your niche can drive organic traffic. Ensure the audience of these channels aligns with your target demographic for maximum impact.
4. Cross-Promotion
Collaborate with other Telegram channel owners for mutual promotions. Cross-promotion works best when both channels share a similar audience size and niche.
5. Leveraging SEO for Telegram
Optimizing channel names, descriptions, and post hashtags for searchability can increase visibility. Make your channel easy to discover through Telegram's in-app search and external search engines.
6. Creating content that provokes reposts
7. Promotions and raffles with prizes for subscription
However, it must be acknowledged that it is difficult to achieve large organic growth on the Telegram platform. The messenger does not have an algorithmic feed that can show your content to users who are not subscribed to your blog. So paid methods remain the most effective means of promoting your blog.
Paid Growth Strategies in Telegram
While organic growth is valuable, paid strategies can accelerate results. In 2025, Telegram offers a robust ecosystem for paid promotions, including:
1. Seeding Campaigns
Seeding involves paying popular Telegram channels to promote your content. It’s an effective method to tap into pre-established communities.
How Seeding Works
- Identify channels relevant to your niche with high engagement rates.
- Negotiate terms for a sponsored post or mention.
- Track the performance using unique links or UTM parameters.
Advantages of Seeding
- Quick access to a large audience.
- High conversion rates due to trust between channel owners and their subscribers.
Tips for Effective Seeding
- Analyze audience demographics of the channel.
- Use engaging copy and visuals tailored to the audience.
- Avoid over-saturating with repeated promotions, which can reduce credibility.
You have 2 methods for buying ad posts in Telegram channels:
1. Using special advertising exchanges
This will save you time on buying ads, since you will not need to communicate with channel admins manually. However, be prepared to pay an additional commission for the services of an intermediary.
2. Buy advertising placements from channel administrators directly
In this case, you just need to write to the administrators of the channels you have chosen and agree on the placement of ads yourself.
You can use advertising exchanges to find channels on your topic and get acquainted with their statistics, and then contact the administrators directly to save some money.
However, you need to be very careful. There is a lot of fraud and scam in this area. The worst case scenario is if the administrator takes your money and does not place the ad.
Also, cheating of indicators is widespread. Subscribers and activity in the channel can be cheated by bots, which will lead to the fact that the ad will not work.
2. Telegram Ads: The Official Advertising Platform
Telegram Ads is a game-changer for businesses looking to run scalable campaigns directly on the platform. Here’s everything you need to know about Telegram Ads in 2025:
What Are Telegram Ads?
Telegram Ads are non-intrusive, text-based ads displayed in public channels with 1,000+ subscribers. These ads are designed to respect user privacy and do not disrupt the user experience.
The platform operates on a CPM model—advertisers pay for every 1,000 impressions. The minimum bid starts at €0.5 or €1 (depending on the category) and works on an auction basis. The higher the bid, the faster you can exhaust your budget. The closer your bid is to the minimum threshold, the slower your campaign will run.
Key Features of Telegram Ads
- Privacy-First Approach: Telegram Ads don’t track users or collect sensitive data, maintaining the platform’s commitment to privacy.
- Global Reach: Advertisers can target users worldwide, leveraging Telegram’s massive user base.
- Non-Intrusive Format: Ads appear as simple text posts, blending Advantages and Disadvantages of Advertising on Telegram Ads
Main Advantages of Telegram Ads:
- Full Transparency and No Risk of Scams
- Systematic Campaign Scalability: Unlike seeding campaigns, where success can be random (“this ad worked, but this one didn’t”), Telegram Ads allow for consistent results over long periods and gradual scaling.
- Detailed Analytics: Advertisers have access to comprehensive performance data.
- Cost-Effectiveness: Often, it’s possible to achieve a lower cost per subscriber and higher campaign efficiency.
Main Disadvantages of Telegram Ads:
- Short Ad Format: Your offer needs to fit within a brief text.
- Strict Moderation: Ads must pass a rigorous approval process.
A Note on Entry Thresholds
Advertising on Telegram directly is only feasible for very large companies since a direct contract with Telegram requires a €1 million deposit.
However, you can work through intermediaries — advertising agencies. For example, services like SMIT.Link offer such solutions. These agencies have already paid Telegram the deposit and can connect you to the system through their contract.
Most agencies provide two options for access: full-service and self-service.
- Full-service: This involves managing advertising campaigns from start to finish. The agency takes full responsibility for all aspects of your promotion: analyzing your channel, website, and funnels, creating a customer profile, writing ad creatives, setting up and testing campaigns, conducting analytics, and more.
- Self-service: The agency creates an advertising account for you and provides instructions for its use. After that, you are responsible for setting up and managing your ad campaigns independently.
Combining Organic and Paid Strategies
To maximize growth, businesses should integrate organic and paid approaches. For instance:
- Use Telegram Ads to drive initial traffic to your channel, then retain and engage users with high-quality content.
- Leverage seeding campaigns to boost visibility while building long-term trust through organic interaction.
- Analyze data from paid campaigns to refine organic strategies.
Conclusion
Telegram in 2025 offers unparalleled opportunities for businesses to grow their audience and achieve marketing goals. By combining organic growth techniques, strategic seeding, and the power of Telegram Ads, you can create a comprehensive traffic strategy that delivers measurable results. Stay proactive, test continuously, and adapt to new trends to stay ahead in the competitive Telegram landscape.
Ready to kick off your campaign on Telegram? Leave your request here, and we’ll answer all your questions in detail while helping you launch your promotion quickly and effectively!
Before we get started, we will:
- Provide specific recommendations for your channel, website, or bot to ensure successful moderation.
- Calculate the traffic cost tailored to your project.
- Develop a launch strategy for Telegram tailored to your needs.
Our track record includes:
- 200+ successful projects.
- Over $50 million in ad budgets managed.