Here’s what we achieved during the one-month test:


⠀⠀Budget spent: €1,265

⠀⠀609 clicks

⠀⠀24 purchases totaling $6 700



Breakdown by subject:


Social Studies Exam Prep:


⠀⠀Budget: €665

⠀⠀Clicks: 283

⠀⠀Purchases: 12

⠀⠀Revenue: $3 850

⠀⠀ROMI: 305%


Language Exam Prep:


⠀⠀Budget: €600

⠀⠀Clicks: 326

⠀⠀Purchases: 12

⠀⠀Revenue: $2 850

⠀⠀ROMI: 250%
Results
We analyzed the client’s previous campaigns to identify the best- and worst-performing text ads. From there, we built new offers based on the most successful formulas.

We produced over a dozen creatives and translated their text into eye-catching emoji designs in various colors and styles. Spoiler alert: the simplest texts performed best. And when it came to emoji colors, purple was the absolute winner.
How did we create the texts for the advertisements?
Having worked with this client for some time, we had already gained a deep understanding of their niche, funnels, and how they promoted themselves on other platforms.

Our team:

1․ Held a call with the client to review data from their campaigns on other platforms.

2․ Re-analyzed results from previous launches.

3․ Carefully studied the updated funnel designed for this test.

Afterward, we brainstormed ideas and crafted hypotheses to achieve the client’s goals efficiently.


We decided to:

  • Run retargeting campaigns targeting the client’s pre-existing audience.

  • Include audiences from direct competitors.

  • Test custom emojis to combat banner blindness and re-engage audiences effectively.

We chose two key focus areas for testing: Language Exams and Social Studies Exam Prep. Additionally, we tested two funnels: one leading to a chatbot and another driving traffic directly to a landing page.
How We Prepped for the Launch
The project progressed surprisingly smoothly. The chatbot funnel worked exceptionally well, delivering low-cost traffic with minimal drop-offs. This success was likely due to the retargeting approach, which targeted a highly interested audience.

However, nailing the perfect emoji color took some effort. After testing the entire rainbow, we discovered that purple emojis drove the best results, while yellow performed the worst.
The funnel consisted of a chatbot that segmented and warmed up the audience, encouraged them to join the client’s channel, and directed them to a landing page to make a purchase.

To validate results, we also drove some traffic straight to the landing page for comparison.
The Funnel
Challenges
Want Effective Telegram Ads for Your Project?
Drop me a message here, and I’ll answer all your questions:

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What you’ll get during the consultation:

  • A traffic cost estimate tailored to your project

  • Concrete recommendations for channels, sites, or bots to pass moderation

  • A launch strategy for Telegram


Our Track Record:

⠀⠀200+ successful projects

⠀⠀Over $3.5M in ad budgets managed

⠀⠀Our Clients: Samsung, Durex, Oriflame, Hyundai and many more.

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Audience Targeting
To ensure the test was as accurate as possible, we:


1․ Used retargeting to re-engage the client’s previously captured audience.

2․ Gathered an audience from competitors’ channels.

3․ Tested traffic from a broader “Education” topic to diversify results.
Key Takeaways
1․ The client’s funnel proved effective and ready for scaling.

2․ Custom emoji creatives outperformed standard text-based ads, even when the latter included colorful emojis.

3․ The final result was significantly influenced by emoji color — purple won big!
The client now plans to scale traffic on Telegram. Currently, they rely heavily on Facebook, but these results gave them confidence in Telegram as a strong alternative. The next step? Building a reliable Telegram funnel to reduce dependency on FB.

We’re continuing to work with this client and preparing for a large-scale launch. Stay tuned — we might share even bigger results soon!
What’s Next?
Hi there! It’s Max Rudaxov here, the founder of SMIT.LINK ad agency. In this article, I’ll break down a case we worked on for a major online school specializing in exam prep. I’ve packed it with as many details as possible — not just to show you the results we achieved, but to share the thought process behind our decisions and the clever tricks we used to maximize outcomes. I promise it’ll be an exciting read!


Overview

  • Client: A major online school specializing in preparing students for state exams

  • Target Audience: High school students and their parents

  • Campaign Duration: While we’ve been working with this client for over a year, this article highlights a test of a new strategy conducted from August to September.

  • Objective: The client completely revamped their funnel for the 2024/2025 academic year and needed to test it before launching a large-scale campaign.

  • Test Budget: €1,265

How Purple Letters Helped Sell Exam Prep Through Telegram Ads with a 305% ROMI